Why Privacy Matters

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The Importance of the Accountable and Privacy-Centric Organization in the Cloud Era: Why Privacy Matters

Despite recent proclamations of privacy's demise, evidence abounds that privacy is indeed alive and well. A number of high profile gaffes have put privacy under a microscope and sent companies worldwide the message that governments, consumers and civil society both expect and demand accountability around data privacy. In the current environment, industry players need to focus on privacy by design and building mature privacy governance frameworks into their business processes. Increasing social media integration and cloud computing will continue to heighten issues around privacy, data sovereignty, freedom of expression and online identity and will bring new challenges and responsibilities for all players in the online ecosystem. These issues represent major challenges that will require long-term dialogue and cooperative action.